![]() ![]() ![]() In fact, a study from Forbes found that positive interactions lead customers to spend as much as 140% more.Įach step along the journey will provide you with valuable, real-time insights into customer behavior.īy better understanding your customers, you will be able to provide them with the best possible user experience every time they visit your online store. An enjoyable customer journey promotes positive engagement, making for more satisfied customers that are more likely to return for repeat purchases. What is a customer journey?Ī customer journey is the start-to-finish interaction customers have with your brand before reaching a specific goal.Ĭreating a compelling journey helps you stand out and shows customers that you care about their experience. The answer is simple: build a customer journey map. ![]() How can you gain insights about your customers to improve your website’s usability and understand buying trends? Each user has their own unique reason for visiting your site and an individual route that they take as they explore your pages. Understanding your customers’ paths is no easy task. ![]()
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